北京发布面向国际游客的10个全新沉浸式旅游体验场景（2026）
北京在2026入境旅游发展大会上发布10个全新入境旅游沉浸式体验场景，将古老胡同文化与AI智能观光相结合。来自40多个国家的300多家旅行商参会，并签署近4500万元人民币合作协议。
核心观点
On June 5, 2026, Beijing launched 10 new immersive tourism experience scenarios for international visitors at the 2026 Beijing Inbound Tourism Development Conference. The scenarios blend traditional Chinese culture (hutong food tours, ancient neighborhood walks) with cutting-edge technology (AI-powered museum guides, robotic exoskeleton hiking, smart-driving tours). Over 300 travel operators from more than 40 countries attended and signed deals worth nearly 45 million yuan ($6.2 million USD). No new entry requirements — the scenarios are curated experience packages available through participating operators or independently.
报道正文
最后审核： 2026年6月25日 · 影响： 中等 · 来源： 北京市文化和旅游局、中国日报、CGTN
发生了什么变化
2026年6月5日，北京市文化和旅游局与中国文化和旅游部国际交流与合作局在6月1日至6日举行的2026北京入境旅游发展大会上发布“北京新发现：十大入境旅游体验场景”。
据中国日报报道，这10个场景涵盖多个类别，旨在吸引更年轻、更注重体验的国际游客。其中包括穿越历史胡同的传统街区游，游客可品尝豆汁（一种与老北京相关的绿豆发酵饮品）、避开主要旅游线路的文化街区探索、潮流购物体验、康养旅游以及高科技工业旅游。
CGTN报道称，该举措带来了实际商业动能：来自40多个国家的300多家旅行商通过线上和线下渠道签署了近4500万元人民币的合作协议。展示的具体科技增强体验包括机器人外骨骼辅助徒步、智能驾驶观光游以及AI博物馆和文化遗址导览。
此次发布建立在2025年北京接待548万国际游客的创纪录基础上，同比增长39%，主要受中国扩大免签政策推动。据TTG Asia报道，北京正将这些场景定位为从浅层观光向完全沉浸式、端到端游客体验的有意转变，以体现北京的历史深度、文化丰富性和现代活力。
下一步
- Visit english.visitbeijing.com.cn to browse the 10 scenarios and match experiences to your interests. 2. Contact a participating travel operator (300+ from 40+ countries) to book guided tech-enhanced experiences. 3. Plan 2-3 extra days in Beijing beyond the standard itinerary to explore new immersive scenarios.
可能变化的部分
Scenario availability, pricing, and specific itineraries vary by operator and season. Technology-enhanced experiences (robotic exoskeletons, smart-driving) have limited daily capacity and may be weather-dependent. Self-guided options require Chinese mobile apps for navigation and payment — set up Alipay or Nihao China app before arriving.
常见问题
What exactly are Beijing's 10 new tourism scenarios for foreign visitors?
They are curated immersive experience packages launched on June 5, 2026 at the 2026 Beijing Inbound Tourism Development Conference. They cover hutong food tours, AI-powered sightseeing, trendy shopping, wellness tourism, high-tech industrial tours, smart-driving experiences, village homestays, and cultural district explorations — all designed for international visitors seeking deeper engagement beyond traditional sightseeing.
Do I need to book the 10 scenarios through a travel agency or can I do them independently?
Both options are available. Some scenarios like AI-enhanced museum visits and hutong walks can be done independently using the Visit Beijing portal. Others like robotic exoskeleton hiking and smart-driving tours require booking through an operator. Over 300 operators from 40+ countries now offer packages based on these scenarios.
How much do the new Beijing tourism experiences cost?
Prices vary by scenario and operator. Independent hutong walks are free. Guided tech-enhanced tours typically range from 200-800 yuan ($28-$110 USD) per person depending on duration and technology inclusions. The conference generated deals worth nearly 45 million yuan.