中国推出4.5亿元夏季旅游活动，覆盖30,000+场活动（2026）
中国文化和旅游部于2026年7月8日启动全国夏季旅游活动，推出超过30,000场文化活动，并提供4.5亿元（约6,600万美元）消费券，活动持续至8月下旬。
核心观点
On July 8, 2026, China's Ministry of Culture and Tourism launched the 2026 National Summer Culture and Tourism Consumption Season, running from early July through late August. The campaign features over 30,000 cultural and tourism events across all 31 mainland provinces and distributes more than ¥450 million (US$66 million) in consumer vouchers and travel subsidies. Foreign travelers should expect higher domestic tourist volumes at major attractions and can access some deals through Trip.com and hotel concierge services.
报道正文
最后审核： 2026年7月15日 · 影响： 中等 · 来源： 中国文化和旅游部
变化了什么
根据中国文化和旅游部和中国日报，2026年夏季活动是中国自疫情后恢复以来组织的最大规模季节性旅游倡议。该活动与新的2026–2030年五年旅游规划同步推出，后者目标是到2030年吸引1.9亿入境游客，显示出一方面提振国内消费、另一方面建设也能惠及国际游客的基础设施的双重推动。
本次活动以中国西北部的青海省为中心，覆盖内地31个省份。活动类别包括：
- 避暑度假和清凉目的地 — 推广高海拔和北方地区作为夏季避暑选择
- 滨海度假 — 中国东部和南部海岸线的海滩旅游
- 夜间旅游 — 博物馆延长开放时间、灯光秀和夜间文化演出
- 邮轮旅行 — 长江和沿海水域的国内邮轮航线
- 研学旅行和教育旅游 — 针对暑假期间的学生和家庭出行
据Travel and Tour World报道，该活动与日本、韩国、泰国和新加坡的区域旅游加速相呼应，使2026年夏季成为东亚旅游高峰季。
下一步
- Check Trip.com for summer deals and foreign-accessible discount packages. 2. Book major attraction tickets now (Forbidden City 7 days ahead, Great Wall 3 days ahead minimum). 3. Consider cool-weather alternatives: Qinghai Lake, Lijiang, Guizhou, or Inner Mongolia grasslands. 4. Ask your hotel concierge about local events and foreign-accessible voucher programs.
可能变化的部分
Voucher accessibility for foreigners varies by province — some offer English-language promotions, most require Chinese ID. Event schedules are weather-dependent, especially in coastal typhoon season (July-September). Domestic tourist crowds vary with weather; rainy weeks may be quieter. Night event hours and late museum openings vary by city and venue.
常见问题
Can foreign tourists use the ¥450 million summer tourism vouchers?
Most vouchers are distributed through Chinese-language platforms (Meituan, Ctrip Chinese version, Fliggy) that require a Chinese phone number for registration. However, some provinces — particularly Hainan, Yunnan, and Zhejiang — have been trialing foreign-accessible digital coupon programs. Check Trip.com English site for any foreign-accessible summer promotions, and ask your hotel about local tourism board deals.
Which Chinese cities will be most crowded during summer 2026?
Beijing (Forbidden City, Great Wall), Shanghai (The Bund, Disneyland), Xi'an (Terracotta Warriors), Zhangjiajie, and Guilin will see the highest domestic tourist volumes. These five destinations consistently rank as China's most-visited summer attractions and will be further boosted by the campaign.
When does the summer tourism campaign end?
The campaign runs from July 8 through late August 2026, per the Ministry of Culture and Tourism announcement. Specific event end dates vary by province and city. Some night tourism and coastal programs may extend into early September.