义乌航班预订量激增62%——外国游客从“中国旅行”转向“中国购物”（2026）
2026年上半年，外国游客前往全球最大批发市场义乌的航班预订量同比增长62%，深圳华强北电子市场进入国际酒店预订热门商圈前十，显示中国入境游正从观光旅游转向购物驱动型旅行。
核心观点
Foreign visitor flight bookings to Yiwu — the world's largest wholesale market for small commodities in Zhejiang Province — surged 62% year-on-year in the first half of 2026, while Shenzhen's Huaqiangbei electronics market ranked among the top 10 most-booked business districts by international travelers. This reflects a shift from traditional sightseeing tourism to shopping-driven travel, enabled by China's expanded visa-free entry policies covering 54 nationalities for up to 30 days.
报道正文
最后审核： 2026年7月16日 · 影响： 中等 · 来源： 环球时报、中国日报、Trip.com
发生了什么变化
根据 环球时报 于 2026年7月13日 发布的报道，外国旅客前往义乌的入境航班预订量较2025年同期增长 62%。义乌位于 浙江省，距离上海以南约300公里，拥有 义乌国际商贸城——一座占地400万平方米、设有超过7.5万个商铺的大型综合体，销售从节日装饰、厨房用品到玩具等各类商品。
与此同时，深圳华强北——位于 广东省 的中国最大电子批发市场——进入国际旅客酒店预订 最热门十大商圈。这些数据由主要在线旅游平台汇总，并由 中国日报 于 2026年7月10日 报道，确认了一个更广泛的趋势：外国游客前往中国不再只是为了长城和故宫，而是直接前往中国的制造和批发枢纽采购商品。
这一激增直接归因于中国 扩大的免签政策，目前覆盖 54个国家 的旅客，最长可停留 30天。结合在37个口岸面向53国旅客开放的 240小时（10天）免签过境政策，外国买家和创业者如今只需极少手续即可前往中国批发市场。
下一步
- Verify your visa-free eligibility at en.nia.gov.cn. 2. Set up Alipay with your international card and complete passport verification before departure. 3. Book high-speed train tickets to Yiwu (from Shanghai/Hangzhou) on Trip.com or 12306. 4. Research which Yiwu district carries your product category before arriving. 5. Arrange a sourcing agent (US$50–150/day) if it is your first Yiwu trip.
可能变化的部分
The 62% surge data covers January–June 2026; summer peak (July–August) may see even stronger growth. Yiwu market closes for 1–2 weeks during Chinese New Year. Huaqiangbei vendor English proficiency is lower than Yiwu's. Visa policies are subject to change — verify within 2 weeks of travel.
常见问题
Do I need a special visa to visit Yiwu's wholesale market as a foreigner?
No special visa beyond standard entry requirements. Citizens of 54 countries can enter China visa-free for up to 30 days under the 2026 policy. If your nationality does not qualify, apply for an L (tourist) or M (business) visa at your local Chinese consulate.
Is Yiwu covered by China's 240-hour visa-free transit policy?
It depends on your port of entry. If you enter through Shanghai, Hangzhou, or Nanjing, the 240-hour transit zone covers Zhejiang Province (including Yiwu). If you enter through Beijing or Guangzhou, Yiwu is outside your permitted area. The 30-day visa waiver has no geographic restrictions.
Can I buy single items at Yiwu International Trade City?
Most vendors prefer wholesale quantities (minimum 10–100+ pieces), but many will sell single 'samples' at a higher per-unit price. Ask 'sample OK?' and expect to pay 20–50% above the wholesale price for individual pieces.
How do I ship my Yiwu purchases back to my home country?
Yiwu has extensive freight forwarding services. Most agents offer door-to-door sea freight (3–6 weeks, cheapest), air freight (5–10 days), or express courier like DHL/FedEx (3–7 days). Many vendors can recommend or arrange shipping directly.